Dance Squad

Brand Challenge

Re-introduce a new generation of viewers to classic Fox Family films.
Create short-form content that would engage kids 6-11 on YouTube, based on Fox Family IP.
Create original YouTube series leveraging movie clips from Fox Family’s movie catalog.

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Driver created 3 different original short form series: Dance Squad (reality-style dance show inspired by Fox films), Fox Kids Movie Challenge (clip-based voiceover show), and Flicks + Sticks (stop-motion animation) across various formats.
Driver created and produced the series while working directly with Fox’s marketing team to ensure all was on-brand and clips were properly used.
Driver’s business affairs team managed all backend payments and accounting from vendors to talent.
Driver got placement within the YouTube Kids app.

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Over 200 episodes across three different formats.
Dance Squad won 2020 Kidscreen award for Best Branded Web Series.
47% of Movie Challenge views were organic
Move Challenge delivered 49% Average View Rate vs. YouTube benchmark of 30%
The Fox Family Entertainment YouTube channel saw significant growth during this time. The three series delivered over 25 million lifetime views.
Driver was able to produce and deliver up to four episodes a week at a very efficient price point.

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